16 stories of ideas to brands

early reviews of 'why not! move your idea to a brand'

Michael Robinson
CEO Eastwood Guitars
Grant has assembled a great collection of real-life stories from a lifetime of work in his industry - then condenses them into simple-to-digest advice that will help you bring your great idea to life.
Harry James
Serial Entrepreneur - Harry James Enterprises
Nothing more inspiring than example after example of regular people that had an idea and then had the intestinal fortitude to bring it to life. It’s not the major corporations that form the heartbeat of the entrepreneurial world, it’s these folks.
Janis Showers
Founder - The Car Girls
Why Not! is an excellent book for anyone looking for the inspiration to take a business idea and turn it into reality. It inspires, makes you laugh, and takes you on an incredible adventure with Grant as he shares the amazing ideas that were transformed from simple concepts into successful ventures. The book is a great reminder that sometimes the biggest obstacle isn't the idea itself—it's believing you can make it happen. If you've ever had a business idea in the back of your mind and wondered, "Why not!", this book is definitely worth the read.
Anthony Kalamut
Chief Enthusiasm Officer. AdGuy
Grant has translated his decades of working into a collection of magnificently simple to digest stories on how your ideas can come to life by following one rule: SIMPLICITY RULES. Each chapter will inspire and demonstrate that it is mind, spirit, and planning that will help you climb to the vision and ideas you hold.
William Wodhams
Author of Thirty Feet Under
A perfect blend of hard-core inspiration, entertainment, how-to manual, and life lessons. Grant Ivens has written the ultimate guide for turning big ideas into reality.
Tina hardt
Author of Charm Casting...
A masterwork born of decades of hustling crazy ideas into sure things. In Why Not!, Grant Ivens shares the core concepts of getting off one’s backside, rolling up sleeves, and honouring creativity with courage, commitment and a deep disregard for listening to “sound” advice.